The American NFL has become one of the enviable leagues in the world. About $ 13 billion revenue is generated by the game annually. This makes it be the world’s richest sports league. About 68000 fans are estimated to have attended each game fixture in the United States. The national football games also tops the list of both single events (Super Bowl) and the regular programming (Sunday- night football).
The American Football League has also been interested in taking the game international. Starting from 2007, it has been staging at least two regular-season games in the United Kingdom. The game has gained so much popularity that the organizers have added another third season. Despite the popularity of the game, there are parents who are against their children joining the game. This is due to the dangers associated with it. The number of players that suffered concussions by participating in the game were 271. There has also been concern that British has been losing in the games. The loses are however compensated by the by the revenue that is generated by hosting the games, and it majorly comes from merchandises and commercial rights. Britain also presents a new big market because the games are also televised in the Asian markets.
According to the current arrangements, there will be at least four fixtures in London. This after an agreement between NFL, BBC, and Sky which are the two most watched free to air television channels. The agreement with the Sky channel is to show 100 live matches during the season while BBC is to have weekly highlights shows. When there is a match, a lot of tickets get sold out thus making the game generate a lot of revenues for the authorities.
Since many of Britain’s colleges and Universities offer the game, it has become very popular among the young people. There has been many clubs that are coming up in the country. The educational institutions have once again proved that they are the ideal place to nature sport talents in the United Kingdom. Even this the time that the NFL, is gaining popularity across Britain, the game was introduced in Britain from the time of the world war two. It was brought about by the British soldiers who were assigned to serve in Britain. The game has however gained more popularity more the ever.
Betting in Britain is another factor that has contributed to the American football gaining popularity in the Britain. The rise of free online bets has lured more into the behaviour and with the new sport, gambling has become interesting.