Call tracking is the procedure in which it measures how marketing efforts done on sales and lead generation is being affected. It was created from evidence based marketers’ goals for achieving increased visibility to leads. There is no need to make use of call tracking or any similar system only if the sales and leads came from online conversion forms as it is going to be simpler to know which ads provide biggest ROI.
On the other hand, when talking about financial services, automotive, healthcare, travel and other ecommerce industries, a big portion of calls helped them generate sales.
Call tracking systems make it feasible for companies to almost instantly make a toll-free or local phone numbers with just a click of a button. To companies that are accustomed to buying numbers from conventional telephone carriers, the process is a normal thing. Numbers can be assigned labels, nicknames and tags for it to be easily tracked and searched. The next thing that marketers do is to integrate unique phone number combined with marketing engagement such as radio or TV ads, social media ads, conference print collateral or search keywords. When a customer calls them, the unique number instantly reports the source of the ad that is based on the phone number associated.
Call tracking software in its basic form is capable of integrating a campaign with single business phone number. Through this, it can be automated to see phone metrics from location of calls, duration of calls and number of calls automatically. As for basic phone call tracking, this can work effectively in case that the business wants to determine how much sales calls last for 40 seconds at least.
Running multiple ads at once is a norm for a number of small to medium sized businesses. There is a chance that the brand might have 6 separate groups of ads according to the product. Campaign based call tracking system offers various phone numbers. Every number is focusing on different product, paid search ad group, specific keyword or individual ads. Sales and marketing can therefore separate calls easily that originates from certain ads.
Imagine that you’re operating a big company focusing in travel and tours. You for sure offers accommodations and flights to literally hundreds of customers and on thousands of locations worldwide. Picture the combination of keywords that you can use that can lead your potential customers to your page. To have true insight in which keywords derive phone sales, you should have access to large collection of phone numbers. It is not new for enterprise level businesses to make reservations for thousands of unique phone numbers for doing their call tracking.